I’ll cover this in more detail via this blog within the next week but thought it would be a good idea to do a quick update on Heartification, the name given to Global Radio’s major rebranding of the majority of it’s heritage stations to the Heart name and format.
At 6am today 12 heritage stations owned by Global Radio were rebranded using the Heart name and format, bringing the total to 24. There are a further 9 stations that will lose their heritage names and join the Heart network later this year.
Round 2 affects stations in the South and South West of England, roughly covering the M4/M5 corridor from Reading to Plymouth (the only South Wales station owned by Global Radio, Red Dragon FM, is retaining it’s heritage name).
You can find the full map that covers all affected stations here.
All Heart network stations promote the same website on-air: Heart.co.uk (with helpful links for finding the station by it’s former heritage name).
Expect more on this in the next few days…
